The blog
A post a day about getting a small business found, chosen and booked, in plain English, with real numbers. Every post is dressed for its subject, so no two look the same.
The week
- Mystery shop Monday
- We search for a trade in a town the way a customer would, and say what wins the first page.
- Price tag Tuesday
- What things really cost, in pounds, with no “from” where a number will do.
- Walk-in Wednesday
- The question a customer asks at the counter, and how a website answers it before they ask.
- Teardown Thursday
- A website taken apart the way our free check does it: a score, and the three biggest fixes.
- Five-minute Friday
- One thing you can do to your own site or Google listing before the kettle boils.
- Saturday job
- What we built this week, as a job sheet.
- Sunday sit-down
- The longer read. One opinion, argued properly.
October 2026
- Sat10Saturday jobJob sheet 001: a skincare clinic, five pages, a weekThe first site we built, as a job sheet. What they had, what we built, what it cost, and what the owner does herself now.
- Fri9Five-minute FridayMake your phone number tappable, in five minutesThe smallest fix with a real return. A number that dials when tapped, on every page, and how to check yours does.
- Thu8Teardown ThursdayTeardown: the café that was closed on Google and open in real lifeA made-up café, taken apart the way our free check does it. Score 41 out of 100, and the three fixes that would get it to 80.
- Wed7Walk-in WednesdayDo you cover my area? Answer it before they askThe second question every customer asks a mobile trade, and the four lines on a website that answer it without a phone call.
- Tue6Price tag TuesdayWhat a website really costs in 2026, in poundsThe web address, the hosting, the build and the upkeep, each with a number next to it. No from-prices without a reason.
- Mon5Mystery shop MondaySearch for yourself the way a customer doesEvery Monday we mystery-shop a trade in a town. This week, how to do it to yourself, and what the first page is really made of.
- Sun4Sunday sit-downThree words that lose you bookingsIt is eleven at night, someone wants a haircut on Thursday, and your page says DM for prices. Here is what happens next, and what to write instead.