For owners who have never run an ad and don't want to learn how. What an ad does, what it costs, and everything we set up before a penny of your money is spent.
Google, or Meta (Facebook and Instagram)
Google and Meta together
Your ad budget is separate. You pay it straight to Google or Meta, and we never mark it up. Cancel any time, no contract.
Someone's boiler packs in on a Sunday. They pick up their phone and search “emergency plumber near me”. Above the normal results, Google shows a few ads, each marked Sponsored. If yours is one of them, they tap Call and your phone rings.
That's a Google search ad. It only shows when someone is already looking for what you do, near where you work.
Nobody searches for a scone until they're hungry. So your ad goes where people already are: scrolling Facebook and Instagram on the bus, in the queue, on the sofa. A photo of this morning's bakes, shown to people who live a few miles away.
That's a Facebook or Instagram ad. It puts you in front of people before they think to look, so they remember you when they do.
Two separate things: the money that goes to Google or Meta, and our fee.
This is the part most people skip, and it's where most ad money gets wasted.
People who tap your ad land on a page on your own site about that exact job, with Call and WhatsApp buttons. Facebook can also collect people's details in a form without them leaving the app. It looks cheap, but plenty of those turn out to be people who weren't really interested, so we only use one if you can ring people back within minutes.
Google puts its own phone number on the ad and forwards the calls to yours. That's how we know which calls came from the ad and how long they lasted.
A list of searches your ad must never show for, like jobs, careers, free, DIY, training and “how to”. Google calls them negative keywords. For the first month we check what people actually searched every week and add to it.
A daily spending limit, set in the ad account, so it can never spend more than you agreed.
The ads only run when someone can answer the phone.
If we can't count the calls and enquiries, we don't switch the ads on.
A one-page report by email. What was spent, how many calls and enquiries came in, the cost per enquiry, and what we changed and why.
A tap on Call isn't always a call that got through. Where Google can count connected calls, we show those. Where it can't, we say taps.
Tell us your trade and your town. We'll reply with what we'd set up and what we think is realistic, before anything is spent.
An ad is only as good as the page it lands on. If you're not sure yours is up to it, the free website check tells you, in plain English, within two working days.
