Saturday is the job sheet. This is the first one, and it is written the way we write them for every client: the facts, in order, with nothing dressed up.
The sheet
- What they had A booking page and an Instagram. Nothing of their own for Google to find.
- What they wanted Somewhere to send people that showed the treatments and the prices, and let them book.
- What we built Five pages: home, treatments and prices, a shop page, about, contact.
- Booking Every Book button goes to the booking page she already used. Nothing changed for her regulars.
- Words Written by us from a chat and what was public, then corrected by her. She knows her treatments better than we do.
- Photos Hers, of the room and the work.
- Price £150, the Starter build.
- Time A week from go-ahead to live.
- Now She changes the prices, the treatments and the photos herself, with her own login.
What the week looks like
The shape of the week is the same for every build, and it is written out day by day on how it works: the facts from the owner at the start, a draft of every page on her phone within days, her corrections, the corrected draft with her photos, her yes, then live with a login.
What was hard
Nothing technical. The hard part was the words, because a treatment menu is full of things that sound similar to an outsider and are not to the person doing them. That is why the draft goes to the owner before anyone else sees it, and why her corrections matter more than ours.
What we would do differently now
Put the prices on the first screen of the home page, because that is the question people arrive with. One tap away is fine. On the first screen is better.
The thing to take from it
A business running on a booking page and Instagram had nothing of its own for a stranger to find by searching. Five plain pages gave it that in a week for £150. It did not need to be more.
We do not name clients or their towns on this site, and this one is no exception. If you would like to be job sheet 002, ask for a draft. You pay nothing until you have seen the draft.
Dale, Pagefive